CASES

ABSOLUT MASQUERADE LAUNCH

In order to maximize media coverage of the Masquerade launch, we defined the following communication strategy:

1. Press conference: leading business, marketing and communications media were invited to a press conference focusing on Pernod Ricard’s acquisition of ABSOLUT Vodka and the launch of Masquerade, the new ABSOLUT Vodka limited edition.

2. Press release: a press release was sent out to gourmet and lifestyle media with the aim of having them publish the new gift pack as a leading news item.

CASES

3G CLARO TECHNOLOGY

With the goals of promoting Claro 3G technology to the public as well as installing and increasing the brand’s presence in the media, we carried out the following communication actions:

1. Photo productions were organized at the main stands in Mar del Plata beach resort with leading Argentine fashion models (Nicole Neumann, Dolores Barreiro and Ivana Saccani) and actress Calu Rivero, all of whom enjoyed the Claro Space and the 3G buggies.

2. Claro had an ace up its sleeve for the 2010 summer season: a beach soccer match with the cast of the Valientes drama series.

CASES

REBRANDING MK' COMUNICACIÓN

We have developed a new visual identity system, based on a repositioning which suggests a refreshed, modern and closer brand image.

It is a comprehensive rebranding project involving a new logotype and new logotype applications: institutional brochures, business presentations and business cards.

The new visual identity´s main feature is the change from capital letters to small letters. The same design structure is preserved highlighting the initials mk, the two letters which are the brand´s main asset. Furthermore, the addition of an accent mark emphasizes the concept of accentuation, which defines part of our consulting firm´s differential identity.